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12 Second Thriller​

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To support Mazda's exciting new MX-5 launch which positioned the car as a 'thrilling drive',

we created this 12 Second Thriller campaign, inspired by B-Grade horror films.

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The films highlighted the incredibly fast retractable hardtop, capable of opening and closing in just 12 seconds.

 

Ad Age’s ‘Creativity Pick Of The Week’

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