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Ribena​
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In response to tighter advertising restrictions on advertising sugary products to children, Ribena were looking to change
their target market from children to young adults while highlighting their expanding product range's 'real fruit' credentials.
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The 360 campaign included tv commercials, outdoor, digital, press, in-store, radio and experiential.
We also created a series of unique idents for Ribena's sponsorship
of a reality tv programme showcasing the West End stage show 'Grease'.
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